expand Archived Branding

New brand is worth its weight in Gold

Verus Wealth Chartered Financial Planners is the trading name of Verus Financial Planning Limited. The Company approached Harry Hoy one of the Director’s of Keillor Graphics, with a brief to rebrand the company to Verus Wealth, covering stationery and a new Corporate Brochure titled, “More about Life . . . Less about Money”.  The new hierarchy of the brand in blue and gold places Verus above the key word Wealth, in a visual metaphor of a formula graphic. The new identity is clean and sharp and sits well on the page surrounded by good white space, to allow the brand to breath. The result was brand that the client was extremely happy with and a corporate brochure that reflected the professional outlook of the business.